Purple Goldfish Video Podcast Episode 20 – Full Retail


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Episode #21 – Category Spotlight: Retail

We’re back to our regular scheduled programming. Jack and I continue to look at different industries. Today we focus on the wonderful world of retail. How do retailers ’stand out in the sea of sameness’?

Here is a rundown of the examples we discuss:

– Proof positive: Toyzam and batteries

– Come on down: Bob’s Discount Furniture and the Penny Arcace

– Hot buns: IKEA and Smaland

– Inside job: Pepperidge Farm and a hidden discount

– Have a ball or three: Michael Lynne’s Tennis and restringing

– How many licks: Cartridge World and Tootsie Pops

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Today’s Lagniappe (a little something extra) – Jack mentions the famous Tootsie Pop commercial in the podcast. Last year that spot celebrated its 40th birthday. Here is the 60 second version. For lagniappe . . . the cow and the fox join in the mix:

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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