Episode #21 – Category Spotlight: Retail
We’re back to our regular scheduled programming. Jack and I continue to look at different industries. Today we focus on the wonderful world of retail. How do retailers ’stand out in the sea of sameness’?
Here is a rundown of the examples we discuss:
– Proof positive: Toyzam and batteries
– Come on down: Bob’s Discount Furniture and the Penny Arcace
– Hot buns: IKEA and Smaland
– Inside job: Pepperidge Farm and a hidden discount
– Have a ball or three: Michael Lynne’s Tennis and restringing
– How many licks: Cartridge World and Tootsie Pops
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Today’s Lagniappe (a little something extra) – Jack mentions the famous Tootsie Pop commercial in the podcast. Last year that spot celebrated its 40th birthday. Here is the 60 second version. For lagniappe . . . the cow and the fox join in the mix:
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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