Episode #7 – The myth of meeting expectations, Pepperidge Farm, Guppy Love and 5 questions with an Expert
I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.
Here is a rundown of the video podcast:
– We examine the myth of meeting expectations.
– We discuss a literal and figurative purple goldfish from Pepperidge Farm. Cute story about a hidden discount at the Pepperidge Farm Factory Store.
– We look at Kimpton Hotels and their program ‘Guppy Love’. Another literal goldfish from a group of hotels that truly understands the power of marketing lagniappe.
– ‘Ask an Expert’ We talk with word of mouth research guru Brad Fay of the Keller Fay Group. I caught up with Brad at the NJ Chapter Meeting for MENG (Marketing Executives Networking Group). Brad talks about how advertising can be a driver (and not a substitute) for word of mouth.
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