Purple Goldfish Video Podcast #7


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Episode #7 – The myth of meeting expectations, Pepperidge Farm, Guppy Love and 5 questions with an Expert

I’m joined by wingman Jack Campisi(a.k.a ‘Social Jack’ or ‘Maverick’) on the podcast.

Here is a rundown of the video podcast:

– We examine the myth of meeting expectations.

– We discuss a literal and figurative purple goldfish from Pepperidge Farm. Cute story about a hidden discount at the Pepperidge Farm Factory Store.

– We look at Kimpton Hotels and their program ‘Guppy Love’. Another literal goldfish from a group of hotels that truly understands the power of marketing lagniappe.

– ‘Ask an Expert’ We talk with word of mouth research guru Brad Fay of the Keller Fay Group. I caught up with Brad at the NJ Chapter Meeting for MENG (Marketing Executives Networking Group). Brad talks about how advertising can be a driver (and not a substitute) for word of mouth.

Click here to subscribe to the Podcast in iTunes

HELP me catch another 686 purple goldfish for a great cause.

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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