PR and Social Media Bloggers Are Educators, Not Magicians


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Whether it’s myself offering motivational job advice to PR pros and students, words of encouragement being delivered from Danny Brown, or insights from Jay Baer on using Facebook for Business, bloggers have a way of making things sound so easy to do. But at the risk of sounding like a downer, this post is to remind people that this could not be further from the truth.

Nothing we do at our jobs – whether it be in PR, social media, or marketing – ever comes easy. Neither myself, nor the aforementioned bloggers, will ever tell you that we have the magic formula to success and that we know how to solve all of your problems.

However, what we do provide is a massive amount of information that we’ve come across firsthand from our own PR and social media experiences, and then pass along our knowledge to you, the readers.

Sure, we bloggers all want more website traffic, hundreds of retweets and ‘likes’, and to be mentioned in industry publications. But the no. 1 goal for all of us (or atleast should be) is to offer guidance and counsel for your careers and hope that our posts help set you on the right path to success. Just know that the path can be a long, difficult one.

Just like we don’t guarantee results for clients, we don’t promise that everything we post is going to help everyone (though we keep our fingers crossed!) immediately.

So the next time you read a helpful, interesting post, yes, share it with everyone you know. Embrace the key learnings from it. But don’t think that implementing our ideas and becoming the star of your agency or company is something that happens overnight.

This is a challenging industry, we are all learning something from everyone thanks to all of the great bloggers out there, and being successful is something that takes a long time to accomplish.

Republished with author's permission from original post.

Andrew Worob
PR at Sunrise
Andrew is a PR and digital communications professional with a background as a reporter. By working in 'traditional PR' and experiencing social media networks and platforms on his own personal time for several years, he's gained a unique insight into which strategies and tactics work best to reach client objectives.


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