Post Road Diner literally has a sticky lagniappe


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#585 in the Project was submitted by Jennifer Phelps.

Post Road Diner

post road diner norwalk

“Post Road Diner hands out stickers at the end of the meal. It always excites the boys and makes them want to come back”

tom's restaurantToday’s Lagniappe (a little something extra for good measure) – On the topic of diners, here is an acapella version of “Tom’s Diner” by Suzanne Vega. Click here for a backstory on the song. It’s inspired by Tom’s Restaurant in New York City, which is odd cause it’s not a diner by name. If you are a fan of Seinfeld, you’ve seen the outside thousands of times. For the record its on the corner of 112nd and Broadway near Columbia University.

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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