Portrait Software Announces Portrait Campaign Manager for Next-Generation Marketing Campaign Management


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Portrait Software, a leading provider of next generation marketing software, today announced Portrait Campaign Manager, a powerful yet easy-to-use campaign management solution that turns traditional direct marketing campaigns into profitable, ongoing and highly personalized customer dialogs. Portrait Campaign Manager is the first .NET-based solution able to harness customer data, interactions, inquiries and event-triggers to drive relevant campaigns that are bi-directional and more profitable.

Optima Value Group, a UK-based customer value management practice, has selected Portrait Campaign Manager to increase its operational campaign effectiveness. Portrait Campaign Manager will help Optima deliver automated and highly targeted campaigns that strengthen the level of customer engagement and the value of the customer relationship. (See separate press release titled, “Optima Value Group selects Portrait Software to deliver automated and highly targeted next generation marketing campaigns to its customers,” dated August 18, 2008)

According to Optima company spokesperson Ian Rippin, “Portrait’s combination of powerful analytic segmentation and easy to use campaign management was beyond that of its competitors, and was a key factor in the company’s decision to select the Portrait solution.”

Acquired through the recent partnership with Million Handshakes, the solution is now integrated with other components of Portrait’s Next Generation Marketing Suite, including the company’s proven predictive customer analytics solutions. Now campaign management users can take advantage of powerful, 3D visual customer segmentation and predictive modeling for laser targeted marketing campaigns, all from one central point of management. The solution’s multi-level, easy-to-use campaign segmentation capabilities allow organizations to implement campaigns based on their needs with the ability to scale and apply more sophisticated targeting as their needs evolve.

Campaign Manager – Designed for the way today’s marketers think and customers purchase

Today’s customers expect their vendors to understand their needs and provide communications which are highly relevant to them as individuals irrespective of what channel they choose to interact with the organization – be it through SMS, web, mobile phones, email, direct mail etc. To help marketers rise to this challenge, Portrait Campaign Manager enables marketers to simply design, develop, deploy, monitor and measure their marketing campaigns across all marketing channels. The solution automates batch, continuous and event-triggered marketing processes to treat each customer as an individual and apply focused marketing and process automation around their individual needs.

A next-generation marketing solution, Portrait Campaign Manager is the only offering today designed with this one-to-one “customer portrait” in mind. The intuitive next-generation user interface is designed for the way marketers think. With a single-vendor solution, marketing workflow and process ideas materialize through visual workflow process design, drag & drop usability and the latest in user interface functionality.

“Through a robust set of customer insight and marketing automation software solutions, Portrait is helping companies bridge the gap that exists between customer strategy and campaign implementation,” said Mark Smith, executive vice president of Portrait Software. “Our powerful set of marketing solutions enables marketers to drive highly segmented and targeted 1:1 customer dialogs across all their campaigns. This not only directly and positively impacts customer profitability and marketing ROI but also represents the next generation of marketing campaigns.”

Powerful, easy-to-use
From acquisition to win-back, Portrait Campaign Manager allows marketers to define and automate more effective customer programs including, customer acquisition, on-boarding, cross-selling, up-selling, retention, loyalty even win-back. The system provides a wide range of powerful, yet easy-to-use features for marketing functionality including:

? Event-triggered marketing
? Email marketing
? Direct mail
? SMS & mobile marketing
? Personalized URLs & customer micro-sites
? Lead management
? Phone-based marketing
? Customer data collection
? Feedback management
? Customer preference management
? Loyalty management

The product is designed to easily integrate with existing systems and customer databases without duplicating data. The solution also offers multiple campaign execution options that can be configured for manual or automated campaign execution.

Today, best-in-class organizations are deploying marketing campaigns across inbound customer services & automated channels including branches, call centers, web site, IVR, ATMs and more for greater revenue and increased customer satisfaction. Together with Portrait’s inbound campaign management solution – Portrait Interaction Optimizer, Portrait Campaign Manager provides a powerful new “fused” campaign management offering for delivering connected, next-generation marketing across all inbound and outbound customer touch points.

Pricing and Availability
Portrait Campaign Manager pricing starts at $68,000 USD for five seats, and is available for purchase worldwide. The software is available as a hosted application or can be installed on-site. For more information, contact Portrait at 617.457.5200 or email at [email protected].

About Portrait Software
Portrait Software enables B2C companies to drive sales, reduce customer attrition and optimize marketing spend with a next-generation marketing suite. Portrait’s integrated solutions empower marketers to automate engagement to targeted individuals and strategically map delivery of the right message, at the right time, across all marketing and service channels. The Portrait suite seamlessly integrates leading-edge, yet easy-to-use, analytics that enable powerful, event-driven- and highly personalized customer campaigns. Customer-centric organizations benefit from being able to conduct two-way, intelligent dialogs with individual customers, and to build stronger and more profitable customer relationships while maximizing ROI from customer-focused programs.

Our 300 + customers include industry-leading organizations in customer-intensive sectors. They include Merrill Lynch, US Bank, Lloyds TSB, Nationwide, T-Mobile, Telenor, Ziff Davis, Fingerhut, Bank of Ireland, Bank of Tokyo and Fiserv CBS Worldwide.

For more information on Portrait Software, please visit: www.portraitsoftware.com

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