Web-enabled messaging solution enables dynamic addition and
updating of key content with no risk to overall document application
LONDON, UK (February 14, 2008) – Group 1 Software, Inc., a Pitney Bowes Company (NYSE: PBI), has introduced Content Author, an extension of its leading DOC1® Series 5 document composition solution, which enables dynamic addition and updating of key content to create intelligent and eye-catching transpromotional messages within documents.
Content Author is ideal for allowing corporate functions, such as marketing, business analysts, and other business functions, to collaborate on document content, where content needs to change frequently but in a controlled manner, with no risk to the integrity of the overall application. Content owners can easily add transpromo messages or update legal terms and conditions in documents, without relying on IT, reducing review cycles, potential delays and costs. With Content Author, users can ensure that each document is of the highest quality so that each printed document properly represents their brand.
Content Author is highly scalable, web-enabled and easily deployed. The systems web-based, user-friendly interface gives users control of messaging, white space use, workflow, timeframes, content, and priorities. Rich, Microsoft Word-like editing and workflow functions take place within a standard web browser and the client can be directly incorporated into existing portals if required. Review and approval workflow is built into the system and is activated using email notifications.
“Creating dynamic customer documents and embedding targeted messages in statements can be a highly effective marketing tactic,” said Alan Slater, vice president and general manager of Customer Communications Management (CCM) for Group 1 Software. “Content Author from Group 1 Software provides a fast, easy way to create dynamic messages with a built-in workflow that manages the messages through the approval, collaboration and production process.”
Messages are housed in a server-based library, so users can author and review messages remotely as well as share messages in their domain. Creating and storing message content separately helps maintain the integrity of the underlying document applications. Work areas and standard resources are defined and made available by an administrator function.
DOC1 Series 5 is a cornerstone component of Group 1 Software’s Customer Communication Management (CCM) suite, which simplifies the gathering and manipulation of data, streamlines document creation and distribution, and ensures that information is accessible and secure. DOC1 Series 5 enables businesses to easily design and generate high-volume, personalised communications for multi-channel delivery.
About Group 1 Software
Group 1 Software (www.g1.com) turns data into results, providing innovative software solutions that enable our clients to better understand and connect with their millions of customers, prospects, and partners. Group 1 Software helps over 3,000 organizations maximize the value of customer data to improve profitability, increase effectiveness, and strengthen customer relationships, through consolidating, cleansing and enriching corporate data, and generating personalized business documents for multi-channel delivery, customer care and efficient business processing. Our comprehensive Customer Communication Management (CCM) solutions span from database to delivery, adding value to every aspect of communication and allowing clients to integrate intelligence throughout their mailstream. As part of Pitney Bowes (NYSE: PBI), a $5.6 billion company, Group 1 Software’s solutions are utilized by leaders in the insurance, financial services/banking, GIS/mapping, government, mail services, retail, telecommunications, utility, and other industries, including Entergy, ING, L.L. Bean, MapQuest, Microsoft, Safeco Insurance, Wal-Mart and Wells Fargo.
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DOC1, Group 1, Group 1 Software, and the Group 1 logo are trademarks or registered trademarks of Group 1 Software, Inc. Pitney Bowes, and the Pitney Bowes Process Bar Design are trademarks or registered trademarks of Pitney Bowes, Inc. All other brand names and trademarks are the property of their respective owners.
