Photo Clip Art Tips – 1 of 3


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Using photos in presentations can be a much stronger method of communicating ideas than using bulleted text. (After all, if “one picture is worth a thousand words” then you’d need a pile of PowerPoint bullets to achieve the equivalent…!)

For Great Demo! Illustrations, photos showing frustration, piles of paperwork, stacks of files and related photos can be terrific “before” images.

A number of presentation skills books recommend the same idea including:

– Beyond Bullet Points – Cliff Atkinson – available on
– Presentation Zen – Garr Reynolds – available on

In a live presentation or demo, an evocative photo enables and supports the verbal message you are delivering. Contrariwise, a long list of bulleted sentences on a slide forces the audience to read – and ignore the presenter’s words.

Interestingly, “real” photos have proven to be much more effective than drawn clip art. Consider reviewing your “in-use” presentations and overhaul them:

– Remove old drawn clip art and replace, as appropriate, with real photos
– Explore where you can condense text – shorten sentences to phrases
– Seek to replace slides of text with one or two strong photo images

I’ll explore a few sources for good photos and guidelines for use (size, orientation) in the next few tips.

For more tips and articles on demonstration effectiveness skills and methods, email me at [email protected] or visit our website at For demo tips, best practices, tools and techniques, join the DemoGurus Community Website at or explore our blog at

Peter Cohan
Have you ever seen a bad software demonstration? Peter Cohan is the founder and principal of Great Demo!, focused on helping software organizations improve the success rates of their demos. He authored Great Demo! - how to prepare and deliver surprisingly compelling software demonstrations. Peter has experience as an individual contributor, manager and senior management in marketing, sales, and business development. He has also been, and continues to be, a customer.


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