Paying 100 percent of healthcare premiums rackspace


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#8 in the Green Goldfish Project – Rackspace

Keeping Premiums to Zero

Employees — or “rackers” — help companies fix technology problems by giving “fanatical support.” Rackspace understands that support starts with your employees first. The company pays 100% of the employees health care premiums.

YouTube video on Rackspace: Fanatical about Support:

Today’s Lagniappe (a little something extra) – Headquartered in San Antonio, Rackspace manages more than 82,000 servers from various data centers in Europe, Asia and North America. Employees are called Rackers – the organization espouses much more than a product offering – it’s a culture. Everyone wears the customer service pants at Rackspace, but only the top Rackers get the “jacket”:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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