A Paradigm Shift in Customer Relationship Management


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How to Use Super Super Tech to Win Market Market Share from the Competition

A Paradigm is a set of rules and regulations that does two things:
1.It establishes and defines boundaries.
2.It tells how to behave inside the boundaries in order to be successful.

Three Characteristics that must be Deeply Instilled

Three characteristics will compel your organization to super abundance. Joel Barker in his book Future Edge, lists excellence, innovation and anticipation as the three. He says not one, not two, but all three must be present. A culture of excellence is first and this excellence must permeate from the initial product design to the after-sale product support. W. Edwards Deming was a leader in promoting excellence in the area of TQM or Total Quality Management.

The second key is innovation. Innovation is the way you gain a competitive edge. Innovation joined with excellence is a powerful one two punch. This is not enough for sustained market leadership however, and there is one elusive skill that must be added to the mix.
This skill is anticipation. Anticipation is the clear vision that steers your organization. The skillful application of intelligence to your data to get to the right place at the right time. This clear view into the future will drive great ideas to ascendancy. If this vision is lacking the organization will suffer. An example may be the The Walkman. Sony started the portable music revolution and Apple has swallowed the market share as a shark swallows his prey. Perhaps Sony could have anticipated changing demand and in doing so, forestalled the end of life for the Walk Man.
Next: using super tech to head off challenges and to anticipate


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