On the seventh year kimpton . . . sabbatical

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#6 in the Green Goldfish Project – Kimpton

According to Crains New York, Kimpton is in the business of pampering guests and it doesn’t skimp on its staff either. The San Francisco-based operator of 55 luxury boutique hotels—including three in Manhattan—provides one-month paid sabbaticals to managers and executive chefs who have been with the company for seven years.

Here’s a YouTube video on Kimpton being included as one the Fortune 100 best places to work in America:

Marketing Lagniappe Takeaway: There is real power in stepping away from work and recharging your batteries every seven years. Just ask designer Stefan Sagmeister:

Today’s Lagniappe (a little something extra) – What is the etymology of a sabbatical and its relation to the seventh year? According to Wikipedia:

Sabbatical or a sabbatical (from Latin sabbaticus, from Greek sabbatikos, from Hebrew shabbat, i.e., Sabbath, literally a “ceasing”) is a rest from work, or a hiatus, often lasting from two months to a year. The concept of sabbatical has a source in shmita, described several places in the Bible (Leviticus 25, for example, where there is a commandment to desist from working the fields in the seventh year). In the strict sense, therefore, sabbatical lasts a year.

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.

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