#6 in the Green Goldfish Project – Kimpton
According to Crains New York, Kimpton is in the business of pampering guests and it doesn’t skimp on its staff either. The San Francisco-based operator of 55 luxury boutique hotels—including three in Manhattan—provides one-month paid sabbaticals to managers and executive chefs who have been with the company for seven years.
Here’s a YouTube video on Kimpton being included as one the Fortune 100 best places to work in America:
Marketing Lagniappe Takeaway: There is real power in stepping away from work and recharging your batteries every seven years. Just ask designer Stefan Sagmeister:
Today’s Lagniappe (a little something extra) – What is the etymology of a sabbatical and its relation to the seventh year? According to Wikipedia:
Sabbatical or a sabbatical (from Latin sabbaticus, from Greek sabbatikos, from Hebrew shabbat, i.e., Sabbath, literally a “ceasing”) is a rest from work, or a hiatus, often lasting from two months to a year. The concept of sabbatical has a source in shmita, described several places in the Bible (Leviticus 25, for example, where there is a commandment to desist from working the fields in the seventh year). In the strict sense, therefore, sabbatical lasts a year.
What is the Green Goldfish Project?
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.
What’s Your Green Goldfish?
