NetSuite’s SuiteFlow Smashes Myth that Cloud Business Apps Are Difficult to Customize


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SuiteFlow Smashes Myth that Cloud Business Apps Are Difficult to Customize

End-Users, Developers Will be Able to Create Custom Workflows for Real-Time
Processes Spanning Core NetSuite Application and SuiteCloud Extensions

SAN MATEO, Calif. – April 7, 2010 – NetSuite Inc. (NYSE: N), a leading
vendor of cloud computing

l> business management software

suites, today unveiled SuiteFlow, its new graphical workflow management
software that for the first time gives users of cloud computing business
suites the ability to easily develop, automate, and streamline complex
business processes with ground-breaking simplicity. NetSuite’s SuiteFlow
smashes one of the final remaining myths regarding software as a service
(SaaS) business applications-that they force companies to alter their normal
business processes to accommodate hard-coded workflows that come with the
vendor’s software. With SuiteFlow, users will be able to quickly point and
click to create and alter custom workflows to support the way businesses
need to work in real-time-whether the goal is to implement a more efficient
automated collections process, create a rules-based lead nurturing process
or overhaul receivables management. For more information about SuiteFlow
from NetSuite, please visit

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Thousands of businesses and developer partners have capitalized on the
flexibility of NetSuite’s customization capabilities for years. With
SuiteFlow’s visual point and click environment for creating and customizing
complex business processes, they will be able to tailor core NetSuite
applications, (enterprise resource planning

main.shtml> (ERP

main.shtml> ), customer relationship management (CRM), Ecommerce), with
unprecedented ease to address individual business needs, or third-party
applications built natively on NetSuite’s SuiteCloud development platform.
With SuiteFlow, users can easily develop and deploy powerful new business
processes, including contract renewal workflows with tasks, reminders and
customer notifications, sales processes that include mandatory data entry,
follow up tasks and rep notifications, and customer support processes,
including inactivity reminders, escalations, and service level agreement
(SLA) enforcement.

In addition to providing enterprises with greater utilization of resources
and shorter time-to-value, SuiteFlow will also help developers and
independent software vendors (ISVs) get to market faster with their vertical
applications built on the SuiteCloud platform. ISVs already appreciate the
point-and-click rapid prototyping available with NetSuite’s form and
interface customization tools. With SuiteFlow they will be able to apply
this same advantage to business processes for specific applications, greatly
reducing development costs.

“NetSuite has always focused on delivering power, insight, and ease-of-use
to every business user, not just IT staff,” said Evan Goldberg, Chairman and
CTO of NetSuite. “Comprehensive process management was the last frontier in
breaking down those walls. SuiteFlow represents the ultimate intersection of
people, process, and technology, and a quantum leap in empowerment for
business users.”

New Workflows and Processes, No Version Lock

SuiteFlow’s powerful but easy-to-use visual business process customization
functionality, combined with NetSuite’s automatic upgrades, sharply
contrasts with the traditional on-premise legacy vendor approach where more
customization means more version lock and more IT headaches for customers.
Any process or workflow defined in SuiteFlow is automatically carried
forward with application upgrades, eliminating version lock and time-wasting
retrofitting exercises. SuiteFlow delivers a myriad of benefits that will
enable businesses to:

. Easily create workflows that automate, streamline and improve
complex business processes across finance, marketing, sales and service.

. Respond to change rapidly by quickly adjusting business processes
based on the needs of the business or organizational change.

. Deploy workflows that move an organization from manual paper and
email-based collections processes to automated cash management.

. Drive return on marketing spend with workflows that improve
conversion rates by intelligently and automatically nurturing leads.

. Eliminate maverick activity such as rogue sales discounting by
implementing strong auditable approval processes.

. Improve performance with dashboards that provide clear visibility
into process performance, bottlenecks, and improvement opportunities.

Challenges of Customizing On-Premise Applications

Businesses today face numerous challenges when trying to customize
traditional on-premise applications to meet their specific process needs.
Legacy software requires costly technical expertise and ongoing maintenance
to design, implement and manage complex custom processes. The business users
who know the most about the processes are frequently disconnected from the
technical design phase and are powerless to make the real-world improvements
necessary to accurately replicate workflow. The result is often dated by the
time of rollout because business dynamics have changed and, worse yet, the
customizations can result in trapping the enterprise into a particular
software version which cannot be upgraded. This old-world approach to
business process management (BPM) is both costly and inefficient.

Pricing and Availability

SuiteFlow is currently in beta and will be available through NetSuite’s
patented phased release technology in the upcoming months. SuiteFlow is free
for all NetSuite users.

Gartner Dataquest recently released figures showing that NetSuite has joined
the ranks of North America’s top 10 ERP vendors by revenue. Strategic
advisory service ISM Inc. recognized NetSuite and NetSuite CRM with a Top 15
CRM Small & Medium Business Software Award for 2009. Customer Interaction
Solutions magazine named NetSuite CRM as a recipient of a 2009 CRM
Excellence Award. Most recently, British businesses named NetSuite the top
Enterprise Accounting Software vendor in Sift Media’s Software Satisfaction
Awards 2009. These awards validate and reinforce NetSuite’s mounting
importance to companies of all sizes looking for a powerful, integrated
enterprise management solution.

For more information about NetSuite Inc., please visit

Wl0ZS5jb20*&url=> .

NOTE: NetSuite and the NetSuite logo are registered service marks of
NetSuite Inc.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements relating to
expectations, plans, and prospects including expectations relating to the
general availability of SuiteFlow. These forward-looking statements are
based upon the current expectations and beliefs of NetSuite’s management as
of the date of this release, and are subject to certain risks and
uncertainties that could cause actual results to differ materially from
those described in the forward-looking statements. All forward-looking
statements in this press release are based on information available to the
Company as of the date hereof, and NetSuite disclaims any obligation to
update these forward-looking statements. In particular, the following
factors, among others, could cause results to differ materially from those
expressed or implied by such forward-looking statements: potential delays in
the general release of SuiteFlow or risks associated with defects or errors
in the general release or beta version of SuiteFlow.

Customers who purchase our services should make sure the decisions are based
on features that are currently generally available. Please be advised that
any services or features from NetSuite that are not yet in general release,
including without limitation SuiteFlow, are not generally available and may
not be made generally available as currently scheduled or at all.


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