Need your help with my next 12 Most post


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I’m currently working on my next 12 most post for the first week of August. It will focus on the ’12 Most’ impactful ways you can use marketing lagniappe. I’ve categorized 12 different types of lagniappe. Half are based on ‘value’ and half are based on ‘maintenance’ according to the value / maintenance matrix:

vm matrix

Here are main elements of both:

Value (the what and when of lagniappe)

  • What are tangible and intangible benefits that your service or product provides?
  • Does your product or service go ‘above and beyond’ to exceed customer expectations?
  • Are you giving that little unexpected extra to ‘surprise and delight’ your customer?

Categories: Throw-ins, Sampling, In the bag / Out of the box, First & Last Impressions, Guarantees, Pay it Forward

Maintenance (the who and how of lagniappe)

  • What is the buying experience like for your customer?
  • Do you make things turnkey or simple for your customer?
  • Are you responsive to problems / issues for your customer?

Categories: Follow-up, Added Service, Convenience, Waiting, Special Needs, Handling Mistakes

I need your help as I pick out a leading example for each of the 12 categories from the Purple Goldfish Project. Thanks in advance for picking your favorites:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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