Na’vi newbies

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Here’s an interesting bit of data collection and resulting customer relevance, two loyalty-marketing foundations that COLLOQUY vigorously espouses. This bit isn’t loyalty marketing per se, but it’s both smart interactive marketing and a vivid metaphor for a solid piece of loyalty-marketing advice: Let the customers see themselves in your communications.

The DVD/Blu-Ray release of Avatar was yesterday, the 22nd. To promote the release, an innovative LA shopping mall set up some augmented reality for potential buyers. Reports Retailer Daily: “The Grove shopping mall in Los Angeles, CA has unveiled an interactive exhibit which turns passers-by into blue-skinned Na’vi from the film. Facial recognition software captures people’s images and transforms them into Na’vi as they watch. The free-standing structure is comprised of multiple digital screens and centrally located at the famous L.A. mall.”

By offering their email address, Na’vi newbies can receive a video of their transformation, along with info on where to buy Avatar.

Let the customers see themselves in your communications. That’s relevance, pure and simple. Skillful data collection and segmentation is like the face-recognition software. Construct your offers, messages and collateral such that customers can look at them and seem a better, happier, more successful, more peaceful version of themselves. Draw the line at the blue ears, though.

Republished with author's permission from original post.

Bill Brohaugh
As managing editor, Bill Brohaugh is responsible for the day-to-day management and editorial for the COLLOQUY magazine and colloquy.com, the most comprehensive loyalty marketing web site in the world. In addition to writing many of the feature articles, Bill develops the editorial calendar, hires and manages outside writers and researchers and oversees print and online production. He also contributes to COLLOQUY's weekly email Market Alert and the COLLOQUYTalk series of white papers.

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