Move over spanair, miracles happen courtesy of westjet


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Lagniappe is creole (french and spanish) for ‘the gift’ or la napa.  Two years ago Spanair did something truly special in the spirit of lagniappe for its passengers flying on Christmas Eve.  They make a pinpoint landing at #681 in the Purple Goldfish Project from a tweet by @Michelle_i2i:

logo_spanair“Talk about WOW! Love the thoughtfulness behind the initiative. Great job @Spanair #custserv”

Here is the YouTube video from Spanair:

Canadian low-cost carrier WestJet took this “surprise and delight” to the next level this year. Thanks to my friend Jay Silva at Synergy Events for sharing. Here is the YouTube video from WestJet chronicling four months of prep and the efforts of 150 volunteers:

Nice job for a rather blue Saint Nick and bunch of elves from Alberta.

Today’s Lagniappe (a little something extra thrown in for good measure) – WestJet is about being fun, friendly and caring. Here is the backstory on the video courtesy of VP Richard Bartrem. There is a nice pay it forward at the end as WestJet gives away tickets for families in need:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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