Microinteraction: Inspiration can hit you at any time


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I’m back from a five city trip that included some of my favorite cities in the world. My travels included speaking engagements in Chicago (MENG, CXPA), Phoenix (ASU’s Compete Through Service Symposium), San Francisco (MENG) and Amsterdam (CEX in the City).

One of the benefits of travel is getting exposed to new things and experiences. Last year I learned that you need to be mindful about seeking out those exposures. Thanks to HP’s Joe Batista for reinforcing that takeaway. I met Joe last year while speaking at the DIALOG Conference in Sweden.

Back to exposure, I had the opportunity to catch up with Jeannie Walters of 360Connext in Chicago. Jeannie is a big proponent of the power of microinteractions (check out her TEDx video on the topic).

Here is a picture of a microinteraction in Amsterdam. I stayed at a NH Hotel and came across this napkin:

NH Hotel Napkin

What a cool little extra by NH. Napkins in your room, at the bar and in the restaurant all included this message. Add in lines for capturing your inspiration. It reminded me of a similar extra by Salute in New York City. Salute provides mini pads and mini pens for lunch guests.

salute nyc

Today’s Lagniappe (a little something extra thrown in for good measure) – I mentioned a handful of cities. On the trip home from Amsterdam, I purposely spent a night in London. Having lived in London for six months after graduating college, it was fun to walk around the city and reacquaint myself with a former home. I rarely take a selfie, but when in London . . .

photo (13)

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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