Manticore Technology Releases Seventh Generation Marketing Automation
Platform Enabling B2B Marketing Executives to Gain Control of Marketing
Funnel
Manticore Technology becomes first marketing automation provider to deliver
customizable user interface, delivering an unmatched customer experience
AUSTIN, TX — Nov. 17, 2009 – Manticore Technology
powerful, marketing automation solutions, today announced the company’s
seventh generation marketing automation platform, enabling B2B marketing
executives to gain unprecedented control over their marketing funnel.
Manticore Technology VII is a powerful end-to-end marketing automation
platform that enables B2B marketers to effectively manage the marketing
funnel for predictable revenue growth by creating, measuring, and optimizing
online marketing strategies and programs that turn leads into fully
qualified sales prospects. The result is more efficient marketing budgets,
decreased sales cycles, and strong alignment between the goals of marketing
and sales. New features in Manticore Technology VII include a fully
customizable user interface, email and landing page folders, an email
delivery wizard, and drag-and-drop list building functionality.
“Manticore Technology has created a platform that offers unparalleled
support for the marketing business process of turning leads into sales-ready
prospects,” said Jeff Erramouspe, president, Manticore Technology.
“Manticore Technology VII is to the marketing funnel as CRM platforms are to
the sales pipeline. No sales executive would consider managing their
pipeline without a CRM platform, and no marketing executive should manage
their funnel without Manticore Technology VII.”
With today’s launch, Manticore Technology becomes the first marketing
automation
customizable user interface (UI), enabling marketers to personalize their
experience within Manticore’s award winning platform. The customizable UI is
in response to extensive feedback Manticore received from B2B marketers from
around the globe. The research found that marketers each had unique needs
from one another; therefore there was no “one size fits all” approach to
marketing automation.
“With its customizable UI, Manticore Technology VII has continued its
leadership position in delivering solutions that are easy to use, while
delivering the functionality B2B marketers need to manage their marketing
funnel, including key features such as lead nurturing and lead scoring,”
added Erramouspe.
“With Manticore’s newest release, in a matter of seconds I was able to
create a unique marketing automation environment not only for my individual
needs – but for the unique needs of our partners around the world,” said
Michaela Dempsey, director of marketing at Intellitactics. “Manticore
Technology VII delivers both amazing power and incredible customization and
usability. Allowing marketers to customize their UI is unparalleled in the
marketing automation – and a brilliant idea.”
While virtually every part of the Manticore Technology solution was upgraded
in this release, major features and enhancements in Manticore Technology VII
include:
. A fully customizable interface to personalize the Manticore
Technology experience for each marketer’s needs
. Campaign, email and landing page archiving and management,
enabling marketers to effectively organize and manage their digital
marketing assets
. An email wizard making building, testing, scheduling, and
delivering an email campaign even easier
. Drag-and-drop list building capabilities, making effective list
segmentation a breeze
Manticore Technology VII is available immediately and integrates directly
with Salesforce.com or Oracle CRM On Demand. Pricing starts at $24k/year.
For the latest best practices on Marketing Automation, visit the Manticore
Technology blog at: http://blog.manticoretechnology.com/.
ABOUT INTELLITACTICS, INC.
Headquartered in Reston, VA, Intellitactics provides a suite of security
incident and event management (SIEM) products for organizations of all
sizes. Well-known as the provider of Intellitactics Security Manager, the
optimal enterprise security management software solution for large companies
with complex requirements, Intellitactics now offers mid market
organizations a line of security management appliances called
Intellitactics SAFE. These products, used stand alone or in combination,
provide unparalleled capability for compliance reporting, log management and
threat management. Global organizations, multi-site companies or MSSPs can
effectively distribute capabilities while providing centralized control of
the security infrastructure. Intellitactics SAFE won the Best Security
Management Award Europe 2009. Intellitactics was the first SIEM vendor to be
awarded Common Criteria Certification as a security information and event
management solution. Founded in 1996, Intellitactics is backed by JMI Equity
Fund LP and Lazard Technology Partners and is ranked by well-known industry
analysts as a market leader known for product development, delivery and
thought leadership. Visit us at www.intellitactics.com.
ABOUT MANTICORE TECHNOLOGY
Manticore Technology is a leading SaaS marketing automation
marketers to effortlessly move sales prospects through the pipeline through
demand generation, lead management, lead scoring, and lead nurturing, while
feeding their sales team invaluable insight about the interests of each
lead. Manticore Technology has enterprise customers around the globe,
including, Jaspersoft, Sharebuilder 401(k) and PGP. For more information
visit www.manticoretechnology.com or call 1-866-Manticore.
