Making employee wellness convenient StewLeonards


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#18 in the Green Goldfish Project – Stew Leonard’s

Submitted by Jack Campisi

As part of an on-going commitment to preventive healthcare, Stew Leonard’s will launch a pilot program offering on-site physicals for Team Members at the Norwalk store. The Stew Leonard’s “Wellness Mobile” will be led by Dr. Igal Staw, a local Norwalk physician who has served the community for more than 30 years.

“Stew Leonard’s surveyed our Team Members and we found that a lack of time and not having a trusted doctor locally kept many from getting their yearly physicals,” said Jill Leonard Tavello, Executive VP of Culture and Communications at Stew Leonard’s. “By bringing Dr. Staw directly to our store here in Norwalk, we hope to keep our Team Members healthy and reinforce the importance of preventive care.”

The first eight Team Members will report to the Wellness Mobile, located in a private trailer behind the store, for blood work, an EKG, and preliminary paperwork with a staff member of Dr. Staw’s office. Dr. Staw will perform the physicals as well as take time to meet with each Team Member regarding their healthcare-related questions. If the Wellness Mobile is a success in Norwalk, Stew Leonard’s plans to expand the program to their other stores in Yonkers, N.Y. and Danbury and Newington, Conn.

“Recent research shows that well over 40% of premature deaths in the United States can be attributed to lifestyle choices,” said Dr. Staw. “My work at Stew’s Wellness Mobile will of course focus on early detection of treatable medical conditions, but the real emphasis will be on assessing each Team Member’s risk for chronic disease and how they can lower that risk through smart, healthy choices in their everyday lives.”

The Wellness Mobile is just the latest example of how Stew Leonard’s has taken an active approach to preventive health care for their more than 2,500 Team Members. On-site cholesterol and blood pressure screenings, mammograms, and flu shots are offered throughout year and discounts on weight loss programs, smoking cessation aids, and fitness center memberships are also provided to both full and part-time Team Members.

Marketing Lagniappe Takeaway: A healthy employee is a happy employee. Stew’s has found a convenient way to bring medical care to the office.

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a classic YouTube video from the archives featuring Stew Sr:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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