Loyalty rules and it’s always 5 o’clock kimpton


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kimpton raid the minibar purple goldfish

This purple goldfish comes courtesy of Susan Borst. Susan shared her experience of staying at a Kimpton Hotel in Oregon. She waxed poetic about an interesting benefit for InTouch loyalty members. The benefit gave members the option of using a $10 voucher for drinks at the bar or towards a mini bar credit. In the words of Kimpton:

You Raid the Bar, we pick up the tab

Raid the Mini Bar got an upgrade! InTouch members now get a $10 credit to enjoy a craft cocktail at one of our participating restaurants. With the expansion of this perk, check-in to check out an array of cocktails created by our skilled bartenders. Feeling road weary? Head up to your comfy room and raid the mini bar instead.

In New York, the credit gets a little bump. Hotel goers in Manhattan get $15.

Guppy Love

Kimpton is a Purple Goldfish Hall of Famer. Perhaps one of my favorite examples from the entire Project is Kimpton’s “Guppy Love.”

kimpton hotelsIntroduced at the Hotel Monaco back in 2001, Guppy Love has become a signature element that has gained the chain of boutique hotels national attention.  Getting a little lonely? The hotel offers guests the ability to adopt a temporary travel companion for your stay.

“The ‘Guppy Love’ program is a fun extension of our pet-friendly nature as well as our emphasis on indulging the senses to heighten the travel experience,” says Steve Pinetti, Senior Vice President of Sales & Marketing for Kimpton Hotels and Restaurants, of which Hotel Monaco is a premier collection.  “Everything about Hotel Monaco appeals directly to the senses, and ‘Guppy Love’ offers one more unique way to relax, indulge and promote health of mind, body and spirit in our home-away-from-home atmosphere.”

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a video about the InTouch program:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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