Liz Cobb Joins Xactly Corporation


Share on LinkedIn

Sales Compensation Veteran Tapped to Lead Xactly’s Small-to-Medium Business

SAN JOSE, Calif., Nov. 17 /PRNewswire/ — Xactly Corporation
, the Smart Incentives Company(TM) and the
leader in on-demand sales performance management (SPM), today announced that
Liz Cobb has joined the company as General Manager, Small and Medium
Business Solutions. In her new role, Cobb will be responsible for managing
Xactly’s small-to-medium business (SMB) initiatives, including the
revolutionary Xactly Incent Express(TM),, a
native platform application designed specifically for
small-to-medium businesses that use Salesforce CRM.

Cobb brings nearly two decades of sales compensation expertise and
leadership to Xactly. Most recently, she held the position of CEO and
Founder of Makana Solutions, a leading provider of SaaS-based, self-service
incentive compensation management solutions for SMBs.

“Liz Cobb’s background in sales performance management is unmatched in the
industry,” said Christopher Cabrera, President and CEO, Xactly Corporation.
“Liz is an innovator in this market, having created some of the first
solutions to automate the sales compensation function and help companies
realize the strategic benefits of moving compensation off of spreadsheets.
We are excited to have Liz lead our SMB initiatives as we continue to
revolutionize the world of sales compensation.”

“Liz brings Xactly a wealth of experience in understanding the unique sales
compensation requirements of the SMB market segment,” said Joe Galvin, Vice
President and Service Director, Sirius Decisions, Inc, a leading research
firm specializing in sales and marketing strategies. “Liz’s passion for
compensation spans development, compensation plan best practices and
go-to-market strategies that enable companies to experience the power of
automated compensation solutions in a self-service and easy to use fashion.”

“I am pleased to join Xactly, the market leader in sales performance
management, and I am thrilled about the opportunity to provide SMBs with
automated sales compensation processes and well designed compensation
plans,” said Liz Cobb, General Manager, Small and Medium Business Solutions.
“Xactly has dominated the compensation space in the mid-to-large part of the
market for five years. Now, with Xactly Incent Express, SMBs can deploy a
self-service application entirely on-line in a matter of hours – no
professional services required.

Cobb, who founded Makana Solutions in 2004, led the company from securing
capital investment to product development and customer acquisition. Under
her leadership, the company signed more than 200 customers and earned the
distinction as a Gartner “Cool Vendor” in early 2009. Makana Solutions was
named “One to Watch” in the 2009 CRM Market Awards for Incentive Management.
Xactly Corporation was named the winner in the same category over all other

Prior to founding Makana Solutions, Cobb was Chairman, Founder and CEO of
Centive (formerly Incentive Systems) where she drove product development and
helped grow the company to $22 million in revenues. Centive was acquired by
Xactly in January 2009. Cobb has held various management positions at
VI/Comp Management, Open Software Foundation (OSF), Computer Corporation of
America (CCA), and Honeywell Information Systems.

Cobb holds a bachelor of science in engineering from Vanderbilt University
and a master’s degree in computer science from Arizona State University.

About Xactly Corporation

Xactly Corporation, the Smart Incentives Company(TM), is the market leader
in on-demand sales performance management. The company’s SPM Suite of
products, enables sales and finance executives to design, implement, manage,
audit and optimize sales compensation management programs easily and
affordably. Xactly’s solutions automate the process of aggregating data from
disparate systems into a secure, hosted repository, and enable companies to
leverage this business data, which is the lifeblood of sales performance
management. Xactly helps companies improve operational performance, optimize
sales effectiveness, proactively manage risk and compliance, and maximize
profits. The Xactly family of products is used by sales and finance
executives, compensation analysts, sales operations and sales professionals
across a variety of industries, ranging from SMBs to large enterprises. For
more information, visit or
call 1-866-GO-XACTLY (469-2285).

C 2005-2009 Xactly Corporation. All rights reserved. Xactly, Xactly Incent,
Xactly Incent Express, Xactly Rewards, “The Smart Incentives Company”, and
“Incent right. Sell more.” are trademarks or registered trademarks of Xactly

SOURCE Xactly Corporation

News Editor
CustomerThink offers a free news posting service for press releases relevant to our community. To submit your press release to our news editor, send an email to [email protected] with the press release headline and main content in the email subject line and body, respectively. That's it! Approved press releases will appear in our news category within one business day of submission.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here