Leveraging online relationship data


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Friendships online are more than just connections, they are data points.

image: Bloomsburg Businessweek

As with all forms of data, friendships and online relationships can be quantified, studied and analysed. Stephen Baker over at Business Week has put together a great report on the current state of analysis of social networks, relationship data and the opportunities for organisations. The topic has extended into the latest print edition of Business Week, with the front cover boldly asking “What’s a friend worth?”.

They’re finding that digital friendships speak volumes about us as consumers and workers, and decoding the data can lead to profitable insights. Calculating the value of these relationships has become a defining challenge for businesses and individuals.

With the increasing amount of data available from our customers from their online activities, are you taking the opportunity to help hone your customer experience?

Check out the video & article over at Business Week

Republished with author's permission from original post.

Colin Shaw
Colin is an original pioneer of Customer Experience. LinkedIn has recognized Colin as one of the ‘World's Top 150 Business Influencers’ Colin is an official LinkedIn "Top Voice", with over 280,000 followers & 80,000 subscribed to his newsletter 'Why Customers Buy'. Colin's consulting company Beyond Philosophy, was recognized by the Financial Times as ‘one of the leading consultancies’. Colin is the co-host of the highly successful Intuitive Customer podcast, which is rated in the top 2% of podcasts.


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