Large Facebook Pages Get 1 Click Per 1000 Fans


Share on LinkedIn

Links Posted in a users news feed have a 0.14% CTR, 1 Click Per 715 impressions according to an analytics study conducted by A brief summary of this ranking data: if you want to make money from your facebook followers, create a system to monetize fans on your facebook page.

Fan Pages receive 0.00093 clicks per fan, approximately 1 click per 1000 fans. As a social media marketer you will need to accumulate a significant amount of fans to drive significant traffic to external websites. Getting people to click away from facebook is the biggest challenge for businesses and the main method of deriving a return on investment from the worlds’ largest social network.

Most large brands have at least 100,000 fans, and the Posts by these companies with less fans have a much higher CTR. For facebook Pages with over 1,000 fans, link posts still only have a 0.35% CTR, 1 click per 280 impressions, 0.00236 clicks per per fan, an average of 1 click per 424 fans.

What this means is that having a high number of Facebook followers is not an indication that you will make money. Over 99% of your followers will not click your links, so monetizing these users must be done on Facebook, not on your website.

Republished with author's permission from original post.

Cayley Vos
Cayley Vos is the owner of Netpaths and has developed websites, from concept to on-line deployment, since 1997. His grasp of internet capabilities is reinforced by 15 years of computer experience. Cayley has an especially effective ability to explain to clients a project's technical design requirements and potential technical solutions in readily understandable terms. Expert in search engine optimization and obtaining top placement in Google and other major search engines.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here