It’s ‘all about’ the fans of your brand
#503 in the Purple Goldfish Project was taken from a tweet by Tim Baran (@uMCLE)
Lady Gaga
Here is an excerpt by TJ from Neon Limelight:
“Say what you will about Lady Gaga . . . her persona is over the top ; her music videos are blasphemous — but one thing you can never say is that she doesn’t love her fans (Little Monsters).
Her connection with her Little Monsters is undeniable and the lengths she’ll go to to prove that are boundless.
Several Gaga fans camped out in early July 
in front of the Rockefeller Plaza and braved the scorching New York City heat a day ahead of her concert appearance on the Today Show to ensure they get a prime spot.
Once Gaga learned that her Little Monsters were going all out to see her perform, she sprung into action to make sure the wait was a bit more bearable. “My little monster sweeties are already camped outside today show! I love u! Will be sending u pizza and water all day!” she tweeted.
Today’s Lagniappe (a little something extra)
Saying hello to Lady Gaga . . . cool
Having here sign a personalized autograph . . . superb
Getting a hug while taking a picture . . . awesome
Laga Gaga giving you her gloves . . . priceless
Where is the lagniappe in your marketing? What’s Your Purple Goldfish?
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