Lady Gaga knows the little extras are important for the little monsters


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It’s ‘all about’ the fans of your brand

#503 in the Purple Goldfish Project was taken from a tweet by Tim Baran (@uMCLE)

little monsters

Lady Gaga

Here is an excerpt by TJ from Neon Limelight:

“Say what you will about Lady Gaga . . . her persona is over the top ; her music videos are blasphemous — but one thing you can never say is that she doesn’t love her fans (Little Monsters).

Her connection with her Little Monsters is undeniable and the lengths she’ll go to to prove that are boundless.

Several Gaga fans camped out in early July 8) in front of the Rockefeller Plaza and braved the scorching New York City heat a day ahead of her concert appearance on the Today Show to ensure they get a prime spot.

Once Gaga learned that her Little Monsters were going all out to see her perform, she sprung into action to make sure the wait was a bit more bearable. “My little monster sweeties are already camped outside today show! I love u! Will be sending u pizza and water all day!” she tweeted.

Today’s Lagniappe (a little something extra)

Saying hello to Lady Gaga . . . cool

Having here sign a personalized autograph . . . superb

Getting a hug while taking a picture . . . awesome

Laga Gaga giving you her gloves . . . priceless

Where is the lagniappe in your marketing? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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