Brand Keys Customer Loyalty Engagement Index Rates Konica Minolta Best in 2008
– Visit Us at On Demand Booth #916 –
Ramsey, N.J. – March 4, 2008 – Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta – www.konicaminolta.us), a leading provider of advanced imaging and networking technologies for the desktop to the print shop, today announced that it was awarded first place in the 2008 Brand Keys Customer Loyalty Engagement Index in the “MFP Office Copier” category. Each year New York-based marketing consultancy Brand Keys publishes its Customer Loyalty Engagement Index, which surveys 24,000+ adult Americans to determine how brands rank in customer loyalty.
Brand Keys research identified Konica Minolta as number one in the “MFP Office Copier” category for the first time this year based upon the company’s ability to engage consumers and create loyal customers when measured against the “ideal” office copier. The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. Brand Keys formulates the “Ideal” for the category by asking respondents to characterize their perfect product – MFP, major sports league, computer, pizza, etc. The result – the category “Ideal” – sets the standard for excellence within the category.
“Konica Minolta is honored to be recognized as the top office copier manufacturer for the first time by Brand Keys, which validates our dedication to serving our growing customer base with advanced imaging and networking technologies,” said Kevin P. Kern, vice president, marketing and product planning, Konica Minolta Business Solutions U.S.A., Inc. “This award shows that our award-winning bizhub™, magicolor® and pagepro™ brands are ranked highest in the category for meeting customer expectations, and further intensifies our commitment to providing the highest quality technology solutions for our customers and business partners.”
“At a time when providers and services are fast turning into “category placeholders”, it is a testament to the vitality of the Konica Minolta brand that they are able to engender these levels of loyalty,” noted Robert Passikoff, Brand Keys founder and president. “With loyalty comes both preference and profits and we offer our congratulations to Konica Minolta for this success.”
Brand Keys can accurately predict which products and services people will buy in the coming 18 to 24 months. Since the early 1980s, Brand Keys has been developing and refining a proprietary customer-listening system that goes beyond traditional methodology, providing clients with measures that show where their brand equity lies, and what customers are thinking about. The full results of the research may also be viewed at www.brandkeys.com.
About Konica Minolta Business Solutions U.S.A.
Konica Minolta Business Solutions U.S.A. Inc. (www.kmbs.konicaminolta.us), a leader in advanced imaging and networking technologies for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhubTM multifunction products (MFPs); bizhub PROTM production printing systems; magicolor® desktop color laser printers and all-in-ones; and pageproTM monochrome desktop laser printers and all-in-ones. Konica Minolta also offers advanced software solutions, wide-format printers, microform digital imaging systems, and scanning systems for specialized applications.
Headquartered in Ramsey, NJ, Konica Minolta delivers expert professional services and client support through an extensive network of direct sales offices, authorized dealers, resellers and distribution partners in the United States, Canada, Mexico, Central America and South America.
Editor’s Note: See the Konica Minolta products in action at the 2008 ON DEMAND Conference and Exposition in Konica Minolta’s booth (#916) from March 3-6, 2008. Konica Minolta will hold a press conference on March 4, 2008 at 11.00a EST in Room 54 of the Boston Convention & Exhibition Center, Boston, Mass. To reserve your attendance at the press conference and/or to schedule booth tours, call Doreen Maciak at 781.782.5832.
Konica Minolta Corporate Contact
James Norberto
Konica Minolta Business Solutions U.S.A., Inc.
+1 201.825.4000
[email protected]
Konica Minolta Media Contact
Christen Rice
Lois Paul and Partners
+1 781.782.5869
[email protected]
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Konica Minolta is a trademark of Konica Minolta Holdings, Inc. bizhub and pagepro are trademarks of Konica Minolta Business Technologies, Inc. magicolor is a trademark or registered trademark of Konica Minolta Business Solutions U.S.A., Inc. All other trademarks mentioned in this document are the property of their respective owners.
