Izzy’s Ice Cream has a Purple Goldfish that’s hard to top


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#582 in the Project is submitted by Katie Morrow of Aveus


izzy's scoop“Izzy’s ice cream shop in St. Paul, MN offers a free “Izzy” scoop with
each scoop order. Every scoop gets a free “Izzy” – a miniscoop of
another flavor on top.”

Check out this video by the folks over at the Food Network. Izzy’s was the subject of a Bobby Flay ‘Throwdown’:

Today’s Lagniappe (a little something extra for good measure) – Eddie Murphy and a cool bit on ice cream from ‘Delirious’. Ma . . . The ICE CREAM MAN is coming:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

Download the FREE eBook here

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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