Is that money yours? Compelling Value!


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Are you worth the extra $75?

According to a Gallup poll conducted in November, it looks like individuals are planning to spend an extra seventy-five dollars for Christmas gifts when compared to last year. While the high water mark for spending was in 2007, the trend is heading upward.

Christmas Spending Forecasts(November of Each Year)
Year Personal Spending Expectation
2000 $817
2001 794
2002 690
2003 734
2004 730
2005 763
2006 826
2007 866
2008 616
2009 638
2010 714
Source: Gallup, November 2010

In short, what compelling reason would you give for me to spend some of that extra money on you?

What is it about your product or service that should convince me of your value?

How succinctly and authentically can you articulate your value?

How would your current customers answer the same questions?

The money is waiting!

Republished with author's permission from original post.

Joseph Michelli, Ph.D.
Joseph Michelli, Ph.D., an organizational consultant and the chief experience officer of The Michelli Experience, authored The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company and the best-selling The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary.


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