Are you worth the extra $75?
According to a Gallup poll conducted in November, it looks like individuals are planning to spend an extra seventy-five dollars for Christmas gifts when compared to last year. While the high water mark for spending was in 2007, the trend is heading upward.
| Christmas Spending Forecasts(November of Each Year) | |
| Year | Personal Spending Expectation |
| 2000 | $817 |
| 2001 | 794 |
| 2002 | 690 |
| 2003 | 734 |
| 2004 | 730 |
| 2005 | 763 |
| 2006 | 826 |
| 2007 | 866 |
| 2008 | 616 |
| 2009 | 638 |
| 2010 | 714 |
| Source: Gallup, November 2010 | |
In short, what compelling reason would you give for me to spend some of that extra money on you?
What is it about your product or service that should convince me of your value?
How succinctly and authentically can you articulate your value?
How would your current customers answer the same questions?
The money is waiting!
