Interesting Infographics: Demystified: Top 7 Email Marketing Myths


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Do you experience confusion when you come across too much information regarding email marketing?

In this infographic by Alchemy Worx, B2B marketers are provided with 7 important marketing points that professionals should simply deem as myths. For example, did you know that marketing emails do not land in spam/junk folders due to their keywords and subject lines?

Please refer to a few of these myths below, which Alchemy Worx has also highlighted in their infographic:

Myth: You must send your emails every Thursday at 3PM

  • According to the infographic, 85% of emails are opened a few days after users receive them in their inbox.
  • When it comes to making purchases as the result of email marketing, 32% of final purchases are made roughly 2 weeks after receiving the email.

Myth: Your customers ignore your emails if you send them too frequently

  • As reported by Alchemy Worx, it takes four emails per month to double your chances of customers opening at least one email.

Myth: Shorter subject lines lead to greater email effectiveness

  • If you want to increase your number of clicks, the infographic advises you to have subject lines that are over 70 characters.
  • However, if you want to enhance your “opens”, it is advised to use under 60 characters in your subject lines.

Refer to the full infographic below to uncover more email marketing myths. Can you add more myths to Alchemy Worx’s list? I look forward to reading your thoughts in the comment box.


Republished with author's permission from original post.

Louis Foong
Louis Foong is the founder and CEO of The ALEA Group Inc., one of North America's most innovative B2B demand generation specialists. With more than three decades of experience in the field, Louis is a thought leader on trends, best practices and issues concerning marketing and lead generation. Louis' astute sense of marketing and sales along with a clear vision of the evolving lead generation landscape has proved beneficial to numerous organizations, both small and large.


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