Intelliworks, Inc., a leading provider of relationship management and marketing software built specifically for higher education, today announced a new partnership with Rapid Insight, a leading provider of data mining and predictive modeling software and solutions. Through the alliance, the two firms will enable colleges and universities to enhance recruitment and marketing efforts, and develop predictive, analytics-based models that will allow institutions to better target the best applicants and prospects.
“The combination of the Intelliworks Orion relationship management and marketing solution, and Rapid Insight’s data mining capabilities will provide an unparalleled way for colleges and universities to optimize enrollment management,” said Michael Laracy, CEO, Rapid Insight. “Through the use of Rapid Insight’s technology, institutions can prioritize how they focus on and respond to inquiries delivered by the Orion solution, thus providing them with a 360-degree view of their prospect-to-student funnel.”
Once an institution captures inquiry data into the Intelliworks Orion system through either online or telephone contact, admissions and enrollment professionals can upload that data to Rapid Insight® to create predictive models that forecast the probability of each inquiry and applicant enrolling at the institution. This allows institutions to prioritize leads and create targeted follow-up campaigns through Orion, based on each applicant’s probability of enrolling.
“We pride ourselves on delivering solutions that help enrollment and admissions professionals operate more efficiently and generate more inquiries, from better qualified prospective students, using fewer resources,” said Todd Gibby, CEO, Intelliworks. “By partnering with Rapid Insight, we are helping our customers to operate with even greater efficiency by referring them to a solution that can help them analyze and prioritize inquiries to maximize their recruitment efforts.”
