Instilling a sense of ownership through profit sharing MaxBorgesAgency


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Working Smarter, Not Harder

#71 in the Green Goldfish ProjectMax Borges Agency

Max Borges Agency Green Goldfish #71

Taken from a post by Marc Acito

Max Borges motivates his employees by sharing his profits with them. “They don’t feel like, ‘Oh, I’m just getting my boss rich,'” he says. “They act more like owners. Not only do they work harder, they work smarter.”

The proof, however, is in the profits. With his company’s revenues up by 58%, MBA was selected by Inc. magazine in 2009 and 2010 as one of the fastest-growing private companies in America. Borges rewarded his 27 employees by taking them on a cruise to the Bahamas.”

Today’s Lagniappe (a little something extra thrown in for good measure) – Here’s a look at another classic Max. This one is Mad. The official trailer for Road Warrior:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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