Infogroup’s OneSource Breaks New Ground with LiveContent(tm) Next Generation Information Platform for Sales Intelligence, Marketing


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OneSource LiveContent™ Platform Integrates Content from Compiled Data, Editorial Content, Web-Mining and Social Media into the Comprehensive Information Service

(OMAHA, NE) — OneSource, an Infogroup company (NASDAQ: IUSA), and the pioneer in aggregating and adding value to business information, today launched the LiveContent™ platform, which for the first time combines data from traditional compiled data, editorial content, web-mining and social media into a single unified information service. LiveContent™ combines these very different ways of capturing information, each with unique advantages, into a single superior information service:

  • Compiled Data: Assembled from directories and public sources of data, including Infogroup’s best-in-class business data, or licensed from suppliers of proprietary compiled data
  • Editorial Content: Developed, researcher reviewed and enriched information
  • Web Mining: Information captured from corporate websites, blogs and other publicly accessible web properties
  • Social Media: Contributed by users themselves through social networking sites, user contributed data exchanges and self-publication
  • The LiveContent™ methodology is defined by a rigorous, multi-step process to ensure the highest level of quality by:

  • Integrating best of breed data sources from around the world
  • Selecting and combining the most reliable elements from each data source
  • Leveraging technology to refine and enrich the information
  • Employing editorial resources to add value through research-based review
  • Verifying data elements through phone calls on a periodic basis
  • Capturing user-contributions of both content and feedback

To develop a more comprehensive set of business contact information for a particular company, LiveContent™ may blend together contacts from several different sources, removing duplicates, and synthesizing the information at both the contact and data-element level. OneSource aggregates information from over 50 different sources of data, including providers such as Thomson Reuters, Experian, and NetProspex.

“More than ever, companies in today’s global economy need deep information that goes beyond the content freely available on the web. In order to achieve a superior level of quality and depth, OneSource developed the unique LiveContent™ platform, which incorporates the best data elements from a wide variety of sources, including user-contributed information, and synthesizes them into a comprehensive business information service. For example, a name and title may be taken from one data source and combined an e-mail from another source,” said Phil Garlick, President of OneSource.

OneSource recently incorporated user contributed data from NetProspex as a key new source of business contacts. Gary Haliwell, the Chief Executive Officer of Netprospex says, “NetProspex offers millions of contact records contributed by users, which we verify with our ClenestepTM technology and processes. These records include complete business card information, such as contact name, job title, company, address, phone number and e-mail.”

The OneSource LiveContent™ platform enables companies to develop sales leads and gain actionable business intelligence about companies, executives, and industries around the world, including Asia, Europe, and North America. The solution is available through OneSource’s subscription service offerings, including its flagship Global Business Browser. It will also be available through OneSource for CRM, which helps companies accelerate sales prospecting to drive sales.

About NetProspex
NetProspex was founded in 2006 by Gary Halliwell and Jeff Clewley, two veterans of the electronic financial information market. NetProspex understands that effective sales efforts require the most in-depth and accurate prospect data. The company’s core product line overlays crowd-sourced, user-contributed contact information with multiple layers of quality control to produce an entirely unique and highly effective sales and marketing contact database. With over 9 million accurate business contacts, NetProspex is a major new source of B2B prospects – including difficult-to-find mid-management decision makers across North American businesses. For more information or a free membership, visit

About OneSource Information Services, Inc.
OneSource, an Infogroup company, delivers business and sales intelligence on millions of companies and executives worldwide – optimizing clients’ sales and marketing efforts and assisting with business-to-business research activities. OneSource combines and organizes content from over 50 world-class suppliers, providing unparalleled data accuracy and information depth, delivered through the Web, CRM integrations, and information portals. OneSource is headquartered in Concord, MA, with offices located in North America, Europe, Australia, and Asia. For more information, please visit

About Infogroup
Infogroup (NASDAQ: IUSA) is the leading provider of data and interactive resources that enables targeted sales, effective marketing and insightful research solutions. Our information powers innovative tools and insight for businesses to efficiently reach current and future customers through multiple channels, including the world’s most dominant and powerful Internet search engines and GPS navigation systems. Infogroup’s headquarters are located at 5711 South 86th Circle, Omaha, NE 68127. For more information, call (402) 593-4500 or visit

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company’s business and financial results is included in the company’s filings with the Securities and Exchange Commission.

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  1. OneSource is taking a page (heck, several pages) from the InsideView playbook. Compare the language used above with InsideView’s Smart Cloud announcement 6 months ago.

    They’ve also recently jumped onto the Sales 2.0 bandwagon (well, who hasn’t) a good 2.5 years after the original conference in October 2007 –

    Then again, imitation is the most sincere form of flattery. It’s inspiring to see how a disruptive technology company can dictate changes in the positioning (if not the products themselves, as the catch up game takes much longer there) used by large incumbent data companies. The conversation is shifting away from “look how much data we have” to “look how we can improve your business”. It’s about time!


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