Influencers to Brand Advocates

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I had the great opportunity to participate in a panel discussion this morning, hosted by BrightTALK in coordination with Think Influence. 

BrightTALK is a San Francisco-based company that specializes in providing online events for professionals and their communities. Think Influence is a grassroots community of peers (across industries) focused on the exchange of ideas and best practices on the role of influence in business.

The panel discussion was focused on the topic of ‘influence’ with particular focus on what influence is and how to identify, create and harness it in a world heavily dominated by all things social (social media, social networks, and social business).

The panelists included:

  • Don Bulmer (me), Vice President of Global Communications, SAP AG
  • Guy Kawasaki, Co-founder, Alltop
  • Michael Fauscette, Group Vice President, Software Business Solutions, IDC
  • Moderated by Barbara French, Senior Director of Analyst Relations at Juniper Networks & Co-founder Think Influence
Many thanks to Barbara French and Morgan Cantrell at BrightTALK for organizing and hosting the  panel and breakfast reception.  Below is a full video replay of the discussion (60 min).

 

Republished with author's permission from original post.

Don Bulmer
Royal Dutch Shell
Don Bulmer is Vice President of Communication Strategy at Royal Dutch Shell.

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