Improving the Customer Experience: Lessons from Nespresso


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By: Chris Travell

I had occasion to be in our Wiesbaden, Germany office last week and the conversation turned to who’s delivering a great customer experience in Europe.   One company that came up was Nespresso.   What are they doing and what can we apply to the automotive industry?  This week’s Ride takes a look.

Let me know what you think.



Republished with author's permission from original post.

Chris Travell
Chris Travell is VP, Strategic Consulting for the Automotive Group of Maritz Research. He is responsible for working with Maritz' Insight Teams to further the understanding and application of the firm's automotive research. He has appeared on numerous television programs and is often quoted in Automotive News, Time, USA Today, Edmunds, Detroit Free Press, The Globe and Mail and various other publications in regard to issues related to the North American automotive industry. He is the principal contributor to The Ride Blog, Maritz Research's automotive blog.


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