With everyone’s email box overflowing, how do you get someone’s attention to read yours? Baydin, the company that helps you manage your email inbox, analyzed five million emails and discovered the subject lines that got the most responses and those that did not. I read about this in Tech Journal and you can visit the site to see the complete infographic with all the information that Baydin collected.
But I was most interested in the best words to use in email titles — and the ones to avoid. Five million emails seem like a pretty definitive sample to me. I’ve copied the part of the infographic with the best and worst words. Best words: apply, opportunity, demo, connect, payments, conference, cancellation. Worst words: confirm, join, assistance, speaker, press, social, invite.
Funny about the word “invite.” I tend to read those emails. You know, the opportunity for free food and drinks. But maybe that’s only me.
