How to get a better response from your sales emails?


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Everyone hates long emails that are trying to sell them something. I know personally, I read the first sentence then scroll to the bottom to see what the offer is and maybe back up to the top. Long emails cause information overload.

One solution I have found that works for me is take that long email and turn it “sideways” by breaking up the content into a series of emails over a certain amount of time.

Steps I take to receive a better response to email:

  1. Take the long email and turn it “SIDEWAYS” by splitting all that info and send the emails out over a period of time.
  2. Create conversations and be engaging. Ask them what they want, or what is their problems.
  3. Provide value to them that solves their problems.
  4. During the engagement, find out any objection.
  5. Stack the cool. When they are in a decision making process, add more value.
  6. Urgency – create a deadline that makes them act now.

What else? What are your thoughts on turning your long emails sideways?

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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