How to develop innovation within your company


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Many organizations struggle with falling into the trap of not adapting to the changing environment. One of the many ways I have kept up with innovating is the 70/20/10 rule.

  • Concentrate 70% on core business
  • Focus 20% on related projects
  • Experiment 10% on non related projects

For example, one of Nike’s most popular products started out as a “side project” sitting on an employee’s desk, he says. “The CEO happen to stop by, and now that shoe is a billion-dollar line for them.”

What else? What are your thoughts on creating innovation within your company?

Republished with author's permission from original post.

Jason Swenk
Hi, I'm Jason Swenk. I started my career jumping into the Internet boom in 1999. I had a great passion for technology and marketing, so I started a digital agency. In 2011, I was lucky enough to have my agency acquired and then just 7 months later got acquired again by a public company. What a ride! "My goal of developing this content, is to provide valuable advice that provides immediate actionable steps you can do right now that will make a difference in your business. "


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