The #1 Problem Marketers Face Today is Their Inability to Create Engaging Content.
Marketo invited me to create this as a guest post for their really popular blog (I’m honored) – it’s running there tomorrow. But I also wish to share it with our fans here. (Marketo also sponsored the remarkable popular white paper, How to Find New Customers.)
Study after study has shown that buyers look for compelling content at every stage of the buying process. So if you are not doing content marketing today, you are well behind the times. Do you want your company to be left on the dust heap of history?
If you are trying to create lead generation programs in B2B lead generation to drive more sales leads, you will find great insights here on how to create engaging content to connect with prospective buyers.
Do you now what buyers want from you?
What do you think? We love comments and people who share.
