How to create Stories that Sell


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Double the quality

After watching this video, you will be able to create stories that are far better at engaging customer than a product presentation.

If you want your stories to really pop, don’t worry, we can help. In fact, we guarantee that the quality of your stories will be at least two times better than if you did them yourself.

We do this by either:

  1. One-on-one coaching (click here to book an appointment). After two drafts, you will be confident that your story will have a powerful impact on your customers.
  2. In the Stories that Sell workshop you’ll create stories, and then they will be critiqued. By hearing good and not so good stories (click for example), you’ll calibrate a true north for what is a story that pops. Although you can learn how to create a story by the video, this is really a skill you learn best in a group (click here to book an appointment to discuss your potential workshop).

Free story (250-350 words) tools

  1. PPT: How to create stories that sell (click)
  2. PDF: Story template (click)
  3. Example: Bad vs. a good story (click)

Republished with author's permission from original post.


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