#10 in the Green Goldfish Project – NuStar
As part of its employee support network, the fast-growing energy company makes the corporate jet available in times of crisis. In 2010, when an employee working on a construction project in the Caribbean needed medical attention for a pre-existing ailment, NuStar jetted him back to the states to see his personal physician. The company also dispatches the plane when needed to send employees to support a coworker in need — flying employees from headquarters, say, to support a colleague in another location who had a death in the family.
Today’s Lagniappe (a little something extra) – Here’s a sneak peek at the corporate jet owned by Donald Trump:
What is the Green Goldfish Project?
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.
What’s Your Green Goldfish?
