Heads Up: IIR Customer 2007, Dusseldorf


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Just so that you know.

I will be speaking at the IIR Customer 2007 conference in Düsseldorf tomorrow. My session is on ‘Advocacy-based Marketing; Learning from Toyota’.

There is an interesting line-up of speakers from German companies there. I will blog about the best sessions when I get back on Friday.

What do you think? Are conferences useful for learning about CRM? Or are they beanos, just good for meeting up with old friends for a chat?

Post a comment and get the conversation going.

Graham Hill

Graham Hill (Dr G)
Business Troubleshooter | Questioning | Thoughtful | Industrious | Opinions my own | Connect with me on LinkedIn https://www.linkedin.com/in/grahamhill/


  1. Yes, Graham, depending on the itinerary and the quality of the speakers and of the chairperson, CRM conferences indeed can be useful for learning about CRM.

    If the chair is good, you can have an interesting exchange of views added to the words of the speaker.

    Very important, to me at least, is the opportunity for networking, not only with the speakers and other visitors, but also with representatives at the vendor market, if present, and to catch up with their latest inside stories.
    Am interested in your reports from the IIR 2007.

    Circle of CRM

  2. Graham:

    Personally, I like a conference but I dont like it when half a day or more is spent golfing, sailing, etc. I always ask myself what a client/customer would think if I go and if it seems that the occasion will bring ideas or value, I attend.

    I encourage you to visit a portal I developed to provide business leaders with a guide for thriving through the demographic shift in the U.S. It;s a non-profit venture called http://www.evenbetteryet.com and I am always looking for more content.

    Th e’position-paper’ clearly marked at the homepage outlines how the future is best secured through focusing on getting the right people (human capital attraction and retention) to do the right things (lean office, knowledge-worker work), with the right customers (customer retention and organic growth).

    I’m looking forward to your comments from Germany.

    Regards, Bernard Rosauer FOunder, evenbetteryet


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