I always assumed that the Groupon offers I was sent every day were based on location: these were the offers for my neighborhood. But I was surprised, and pleased, to see that Groupon is using a recommendations engine to determine offers I would find appealing. The primary daily deal in my in box now includes a statement saying, “Suggested for you because you purchased XXX.” (See illustration.)
I am, however, confused. The offer below is for a Tex Mex restaurant, whereas the recommendation is based on my purchase of a deal for an upscale Italian restaurant in a different town.
By coincidence, the new deal is for a restaurant down the street from me that I quite enjoy. However, I don’t really follow the logic of the recommendation criteria.
Nevertheless, bravo to Groupon for showing customers why it is highlighting specific offers.
