Groupon Gets Clear About Its Recommendations for You


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I always assumed that the Groupon offers I was sent every day were based on location: these were the offers for my neighborhood. But I was surprised, and pleased, to see that Groupon is using a recommendations engine to determine offers I would find appealing. The primary daily deal in my in box now includes a statement saying, “Suggested for you because you purchased XXX.” (See illustration.)

Groupon-Daily-DealsI am, however, confused. The offer below is for a Tex Mex restaurant, whereas the recommendation is based on my purchase of a deal for an upscale Italian restaurant in a different town.

By coincidence, the new deal is for a restaurant down the street from me that I quite enjoy. However, I don’t really follow the logic of the recommendation criteria.

Nevertheless, bravo to Groupon for showing customers why it is highlighting specific offers.

Republished with author's permission from original post.

Ronni Marshak
Patricia Seybold Group
Ronni Marshak co-developed Patricia Seybold Group's Customer Scenario® Mapping (CSM) methodology with Patricia Seybold and PSGroup's customers. She runs the CSM methodology practice, including training, certification, and licensing. She identifies, codifies, and updates the recurring patterns in customers' ideal scenarios, customers' moments of truth, and customer metrics that she discovers across hundreds of customer co-design sessions.


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