Great Wolf Lodge takes a proactive approach to service around peak times


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They say (whoever they are) that we spend 10% of our life waiting. Even with all the practice we get, waiting still is painful. If you are a business prone to peak throughput, you take steps to make the waiting bearable.

#509 in the Project is taken from Connecticut Magazine about America’s largest group of indoor waterparks:

Great Wolf Lodge

Great Wolf Lodge Waterpark“At peak check in times the lodge has a face painter, juggler and balloon scupter wandering to entertain guests.”

Today’s Lagniappe (a little something extra for good measure) – comedian John Pinette talks about a day at the waterpark:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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