Google’s hummingbird has put the cat amongst the chickens


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So at last it’s happened: Google have got the better of all those snake oil sales people, advocating lots of key words: now it’s all about content.

It really is.

So, what do you need to do?

  • Focus on customers; what would add value to them?
  • What needs do they want to solve?
  • How can you listen and develop?
  • What else is going on in the market?

How do you do this?

  1. get your mission clear: it needs to be ‘customer focused’
  2. Work out your ‘customers’ REAL needs’
  3. Engage and gather feedback
  4. Provide content continually and little by little to give value to the present and future customer (Blogs, videos etc)
  5. Share valuable content from other sites

When everyone shares, everyone wins …

Republished with author's permission from original post.

Guy Arnold
Guy is the author of 'Great or Poor' ( ) … a simple and effective system for delivery of consistent and continually improving customer experiences, 'Go the Extra Inch' the effective way to empower your people, and 'Sales through Service' ( ) how to sell more through repeat business, referrals, round sales and reputation (the 4 R's). Guy helps Organisations large and small to systematically make more sales for lower costs, through 4 simple principles.


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