So at last it’s happened: Google have got the better of all those snake oil sales people, advocating lots of key words: now it’s all about content.
It really is.
So, what do you need to do?
- Focus on customers; what would add value to them?
- What needs do they want to solve?
- How can you listen and develop?
- What else is going on in the market?
How do you do this?
- get your mission clear: it needs to be ‘customer focused’
- Work out your ‘customers’ REAL needs’
- Engage and gather feedback
- Provide content continually and little by little to give value to the present and future customer (Blogs, videos etc)
- Share valuable content from other sites
When everyone shares, everyone wins …
