Good Reads for B2B Marketing – Modern Marketing from Stan Lee


Share on LinkedIn

Online content in the sales and marketing industries is constantly changing. The
Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues.


How Marketing Can Deliver Qualified Leads

The ever-present gap between marketing and sales continues for many businesses. Laurie Beasley, president of Beasley Direct Marketing says that this gap is “completely solvable.” Read on to learn Laurie’s keys for closing the gap and how marketing can deliver exactly what sales needs. Via Chief Marketer

3 Marketing Mistakes Most Companies Make

In this article, Eric Holtzclaw, author of Laddering, shares the three most common mistakes he encounters when clients approach him for help with a failing product or marketing campaign. Holtzclaw says that while some failures are out of a company’s control, he finds that marketing failure is completely avoidable. Via

4 Fantastic Fundamentals of Modern Marketing From Stan Lee

Who wouldn’t want a superhero modern marketing team? Take a lesson from the superhero creator himself, Stan Lee, former president and chairman of Marvel Comics. This article shares four fundamentals that contributed to Lee’s expansion of Marvel Comics from a publishing house division to a multimedia powerhouse. Via Eloqua

Infographic: Spice Up Your Marketing Mix

The average American uses three or more devices to access the Web, according to a recent study by ValueClick Media and Greystripe. This presents the need for marketers to integrate their channels for a uniformed customer experience. Eighty-nine percent of marketers today say a targeted multi-channel approach is critical and have increased spend over last year. Via Direct Marketing News

Do you have a resource from your sphere to share? Let us know in the comment section.

Republished with author's permission from original post.

Dan McDade
Dan McDade founded PointClear in 1997 with the mission to be the first and best company providing prospect development services to business-to-business companies with complex sales processes. He has been instrumental in developing the innovative strategies that drive revenue for PointClear clients nationwide.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here