Fruit of the Gods DPRConstruction


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This example pours into the Project

#75 in the Green Goldfish ProjectDPR Construction

dpr construction green goldfish #75

Taken from a post on the Fiscal Times:

Wine Bar

You can drink Merlot in all 17 of the Redwood City, Calif.-based company’s offices (save for its Austin, Texas location, which has a saloon).

Today’s Lagniappe (a little something extra thrown in for good measure) – Here a YouTube video on DPR’s quest to be the most admired company in the world by 2030:

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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