This example pours into the Project
#75 in the Green Goldfish Project – DPR Construction
Taken from a post on the Fiscal Times:
Wine Bar
You can drink Merlot in all 17 of the Redwood City, Calif.-based company’s offices (save for its Austin, Texas location, which has a saloon).
Today’s Lagniappe (a little something extra thrown in for good measure) – Here a YouTube video on DPR’s quest to be the most admired company in the world by 2030:
The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Green goldfish are the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive WoM.
