Fresh Milk By Text – With Our Cow Molly, That’s Easy!


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Eddie Andrew is one of Sheffield’s ‘Remarkable’ businessmen! As well as providing some of the loveliest ice cream you will ever have (The Our Cow Molly lemon and ginger ice cream is absolutely amazing!), he has built a fantastic reputation for his innovative approach in a very ‘traditional’ industry.

This ‘innovative thinking’ extends to the most traditional side to the family business – the milk round! His family have delivered milk to folks’ door steps directly from their farm for over 60 years and it is currently run by Eddie’s brother Dan!

Although things don’t always run smoothly in those early mornings. As Eddie explains “The way it works is we load the truck up with what we think the customers want / usually have, you walk up their drive and you find there’s a note saying they want an extra pint or no milk at all!”

He also knows that customers sometimes go on holiday and forget to let him know!

This got Eddie thinking… the customer has had to find a pen and paper to leave him a note out and he thought ‘How old fashioned is that?’ So they introduced a texting service that meant that customers could simply let Dan know what they wanted via their mobile phones!

So now their customers text for extra milk! They don’t have to put in their whole address and personal details as Dan has their address stored in his phone. They simply text the amount!

“We only load the truck up with the right amount of milk and we don’t have to walk up a drive to find a note saying no milk !!! Win Win!” explains Eddie.

It’s a great 3D example (one of our 100!) of being easy to buy from and deal with! What could you do to make yourself easier to deal with and help your customers?

Why not get some Our Cow Molly ice cream, chill out, and get thinking (in 3D)!

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


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