Four Seasons challenges your bow and arrow skills


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#730 in the Project comes via the Four Seasons

four seasons lana'i

A bow and arrow aren’t just tools for William Tell. At Four Seasons Resort Lana’i (@fslanai) in Hawaii, you are invited to try your hand at archery or clay shooting for a chance to win the prestigious crystal pineapple.

Here’s part of a review from Trip Advisor:

“My son and I enjoyed going to the shooting range and taking a lesson with the air rifle, followed by target practice and each of us winning of crystal pineapple for our accuracy during the shooting contest. The instructor, Reno, was very friendly and made the experience memorable for us.”

Marketing Lagniappe Takeaway: Fantastic experience with a signature limited little extra. A very purple goldfish indeed.

Today’s Lagniappe (a little something extra for good measure) – How about a little Four Seasons by Vivadi for your listening pleasure:

Lagniappe defined: A marketing lagniappe, i.e. purple goldfish, is any time a business goes above and beyond to provide a ‘little something extra’. It’s that unexpected surprise that’s thrown in for good measure.

How do you stand out in the sea of sameness? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your GLUE?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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