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Your work entails sending a lot of cold emails; that’s just the nature of the beast. You’re always looking for leads, but it can feel like an uphill battle without a strategy. With the right plan, you’ll be able to find new customers, enjoy better results, and help more people by providing what you offer.
Are many of your cold emails falling flat? Oftentimes, there’s more than one reason why you’re not getting the response rates you were hoping for.
Let’s look at the four ways to supercharge your cold emailing strategy. You can get real results with less effort. Here’s how to do just that.
The key to cold emailing– find the right email addresses
Being able to locate good leads is a huge part of the equation. This means you can use an email finder to find the right email address. But email finding services vary in quality. Some provide several possible email addresses that may work, and one popular email finder tells you every single email address the person has ever been associated with.
What’s the problem with that approach? It’s very time-consuming. What good is an email address that your contact used at a previous company? And why would you want the school email address from the university they used to go to?
You can discover good email addresses with the right tool. An email finder can aid you in this pursuit by returning a valid email address. So, don’t bother with a service that gives you invalid results. You’ll get a bounce if you send an email to an invalid contact.
The other option is to take each possible email and run it through a single email validator to see if it works. If this all seems tedious, that’s because it is.
Don’t waste your time twiddling with useless email addresses. Instead, get comfortable with a quality email finder so you know you’ve got the best shot at landing in the inbox. “Finding the valid email for your contact should be the most painless part of the process,” said Brian Minick, COO of ZeroBounce. The email expert went on: “It will allow you to put more time into focusing on the more critical parts of the endeavor.”
To get better cold emailing results, do your research
Find out as much as you can about the company and your point of contact. Become truly engaged with who they are as people. You should have a genuine interest in your leads. Remember and think of them as human beings because they most assuredly are.
So, do your research to get a good understanding of what your possible leads are. There may be a chance to create dialogue around this very subject. You want to show your leads that you just want to help. If it feels like you send the exact same message 500 times a day, you are unlikely to get very far. These days, people can detect those types of messages in an instant.
So, when you craft the introductory email, make it feel like it comes from someone that they know. With that said, you should also be as transparent as possible. Promising something you can’t deliver is a definite no-no. Never deceive a customer in any way, just to make a sale.
Your research should yield lots of information that allows you to personalize in as many ways as possible. Personalization is all about crafting your outreach to the exact needs of a specific person. It also highlights that this is a person-to-person connection and not a robotic mass message.
Ease into the sale
Your sales pitch doesn’t always need to be the first thing the potential buyer sees. Making your pitch immediately is the right strategy in a few industries and situations. For most, though, you must ease into the sale. If you’re offering an incredible deal, it may progress faster, but oftentimes it’s a gradual burn.
In most situations, the first email is simply an introduction. Some sales experts advise that you remove the idea of making a sale from your mind at first. Instead, begin the dialogue with the goal of creating more back-and-forth communication. Perhaps you can be the perfect listener for them. If you do, there’s always a chance you’ll find yourself in the coveted trusted advisor position, which is a great place to start.
Practice makes perfect, but you should always be looking for ways to improve your selling skills. As you learn and grow, you may find yourself in a place where the transition into making a sale seems so flawless. If you play your cards right, there may be situations where the potential customer asks questions about price or product availability without you having to entice them. The better you get at sales, the more subtle the transition from conversation to pitch.
Successful cold emailing means following up with leads
It’s worth stating overtly: follow up with your leads. In some cases, you only needed to do one thing to get a win. All you have to do is follow up. It could be as simple as sending a final email that you’re available if anything is needed. It’s hard to believe how often following up with contacts is overlooked.
You’re more likely to make a sale when you follow up or get a demo scheduled. It’s the key to making sales, so don’t be afraid to reach out one more time. It may be the final touch necessary to push you over the finish line. With a little thought, your cold email can really warm up.
