Four Ways Backup Can Save Your Business

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Studies show that 40-60% of small businesses won’t reopen after data loss. Of companies that suffer catastrophic data loss: 43% never reopen and 51% close within two years.

Not every data loss event is caused by disaster, but it is also possible that human errors can cause data catastrophes. The solution is to be sure to have an effective backup and disaster recovery plan in place that will help mitigate these types of data threats. Planning and preparing ahead of time when it comes to data security and availability can ensure customer satisfaction stays high and allow your business to be the winner.

Backups are more common than you think. Every day you most likely have a backup in place whether it be someone who can cover for you to watch your puppy if something interrupts your schedule or even that “donut” tire that is in your car in case of a flat.

Backup and recovery plans apply to just about everything that you can think of in your daily life. Let’s focus on your business now and look at top reasons why you really need to have a secure and reliable backup solution.

Everyone makes mistakes. This happens more than we would like to admit. Emails and documents containing some type of virus are accidentally opened all the time while critical documents are unintentionally deleted. One way to combat these problems is to continually backup your data and therefore, allow for the ability to restore your data. Or more importantly, recover the file prior to it being deleted.

Audit and compliance requirements. Many, if not most organizations are required to keep records for extended periods of time depending on local or industry requirements. There may come a time when an audit forces your business to look at something from a few years ago. The big mistake here is that most assume that data is available on a computer when in fact it may not be. Relying on one copy of the data may be a mistake that you just don’t want to have to deal with when it comes to an audit. Creating offiste backups of critical data can really save you time and money with less headaches for all involved. Governing agencies like the IRS won’t really care if you say that you had a data disaster. It is critical for your business to remain compliant.

Stay a step ahead of your competitors. If your organization experiences a disaster, it will be critical to get back online and up and running as fast as possible. It is a race to remain competitive while winning over other businesses and keeping customer satisfaction high. A pre-planned backup strategy means that you can be that much more prepared and win the business while others are struggling to get back to business as usual. You will survive the data disaster while others may not be so lucky.

If you don’t have time to do it right, when will you have time to do it over? Doing it right the first time will save time and money when it comes to protecting your data. If you don’t have backups in place, you may only be able to recover some of your data and you may never know what critical data is really missing. Major data loss can mean possibly re-creating or re-doing everything that has ever been done at your business and very rarely do companies survive these types of data losses.

The leading causes of data loss are similar in just about every type of business. Most of us believe that once the data is saved to a computer that it’s safe and can always be accessed.

The reality is that backing up data is critical —because data loss is unpredictable and its occurrence is inevitable.

Sarah Doherty
In her role as Product Marketing Manager at iland Cloud, Sarah helps to create iland’s product messaging, content, and launch activity. Prior to joining iland marketing, Sarah held alliance, marketing, and business development roles at IBM, Symantec, Dell, Sungard, and Hitachi. Sarah graduated with an economics degree from Brown University.

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