We have always known how important it is to communicating well internally in order to help make the sales and operations teams more customer-centric. You can do all the data-mining in the world, develop stunning, game-changing insights, and it can all fall flat in the field (and often does).
This analysis, from South Africa, is the first I have seen that quantifies the value of effective internal communications on employee engagement and the impact on the bottom line. In terms of return to shareholders, companies with “effective internal communications” have 33% higher return to shareholders than companies who do not rate themselves as effective. That result is driven by a 4.5x higher level of employee engagement — wow.
Use these results as part of the “sell” — what you have to do to convince senior management that people don’t just do what they are told because it is part of their jobs, but because they are reached and motivated frequently and effectively.
Then set your benchmarks and measure like crazy to show the ROI in your organization.
