Enviro Express stays top of mind and top of desk


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#84 in the Project comes from a conversation with business owner Bill Malone:

enviro express note cubesAt his business ‘Enviro Express’ Bill and his team hand out cube notepads (see example) to both clients and prospects. A small touch that is appreciated by his customers. Bill’s ‘gift’ stays atop the desk of his client. Guess who is top of mind when his customers need his services?

Today’s Lagniappe (a little something extra thrown in for good measure) – From the folks that brought us Diet Coke and Mentos, here’s a classic using sticky note pads:

How do you stand out in the sea of sameness like Enviro Express? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?

What’s Your Purple Goldfish?

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Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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