#84 in the Project comes from a conversation with business owner Bill Malone:
At his business ‘Enviro Express’ Bill and his team hand out cube notepads (see example) to both clients and prospects. A small touch that is appreciated by his customers. Bill’s ‘gift’ stays atop the desk of his client. Guess who is top of mind when his customers need his services?
Today’s Lagniappe (a little something extra thrown in for good measure) – From the folks that brought us Diet Coke and Mentos, here’s a classic using sticky note pads:
How do you stand out in the sea of sameness like Enviro Express? How do you win repeat customers and influence word of mouth? Are you Giving Little Unexpected Extras?
What’s Your Purple Goldfish?
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