Empowering Employees through Education ColliersIntl


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#5 in the Green Goldfish Project – Colliers International

According to Colliers:

“When we launched Colliers University (CU) in 2002, it was truly a novel concept within the industry. Built on the premise that learning is a competitive advantage, CU has grown to include more than 1,000 classes and has helped accelerate the professional and personal success of more than 7,000 Colliers professionals. The curriculum offers a 360-degree approach to learning with courses in commercial real estate, business and personal development. CU is not only a culture driver for the company internally; it is an outwardly competitive recruitment tool, raising the bar in terms of the expertise of our professionals. This expertise directly benefits our clients and their success through better results and memorable experiences.”

Here’s a YouTube video highlighting ColliersU at 3:02

Marketing Lagniappe Takeaway: People are your most important asset. Investing in their education improves performance and can become a difference maker in recruiting talent.

Today’s Lagniappe (a little something extra) – Here’s a look at how Colliers approaches customer service:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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